Braskem and Natural Farm, a leading provider of 100% natural pet food based in Atlanta, today announced the adoption of Braskem's I'm greenTM Polyethylene (PE) bioplastic for the consumer packaging of its Natural Farm'sTM line of high-quality pet food products.
Marcus Maximo, Founder and CEO of Natural Farm stated, "Natural Farm was founded on a passion for dogs and the love we share with our pets. Our mission is to provide the highest quality, all-natural chews for dogs of all shapes and sizes. We're delighted that as well as preparing the highest quality dog treats, we're equally focused on being responsible environmental stewards. We're excited to have found the perfect partner with Braskem and its I'm greenTM Polyethylene (PE) bioplastic, allowing Natural Farm so ensure we're being socially responsible with our packaging." Natural Farm is one of the few companies in the pet retail space who own and operate their own facility and only source products from their own factory. This self-sufficiency gives Natural Farm unparalleled control and supervision at every stage of product manufacturing. The Natural Farm commitment stretches from its fields to its packaging, consistently supporting its people and the local communities where they live and operate. This spirit of "Care, Quality, and Transparency" extends to everything Natural Farm creates through its 360 Degree Plan towards sustainability. This includes integrating 51% bio-based, fossil fuel-free and fully recyclable, I'm green™ Polyethylene (PE) bioplastic into its packaging. Natural Farm also donates a portion of its proceeds to helping animals in local community shelters.
Joe Jankowski, commercial Manager for Braskem's Renewables team in North America, commented, "Natural Farm's dedication to providing high-quality pet food and their commitment to doing so in a responsible, eco-friendly manner makes Natural Farm a perfect match for Braskem's I'm greenTM Polyethylene (PE) bioplastic."
Cultivation of sugarcane used in the production of I'm greenTM Polyethylene captures carbon dioxide (CO2) and releases oxygen (O2), which means Braskem's bioplastic has a negative carbon footprint. From a cradle-to-gate life-cycle perspective, every 1kg of I'm greenTM Polyethylene used in the production process equates to 3.09 kg of CO2 captured from the atmosphere. I'm greenTM Polyethylene is part of Braskem's broader commitment to a more circular economy as well as more sustainable solutions for society as a whole.