Tetrapack, a world-renowned packaging company has recently commercialized a new package called Tetra Brick Mini package for milk. These new packages available in 2 sizes (200 ml & 250 ml) have been well received in the European retail stores. The new packages feature a distinctive cubic design that the firm believes will attract consumers and provide practical advantages over traditional gable top packages and plastic bottles and cups.
The problem with plastic cup containers and even some rectangular portion packs is that children can accidentally spill or squeeze the liquid out of the top, whereas it is more difficult to spill or squeeze the liquid due to the design and shape of the Tetra Brik Square Mini. Interest in the new package has been particularly strong in Asian LDP (Liquid dairy products) producers seeking more convenient or attractive packaging. Testing is already underway at Haruna Dairy in Japan, using the package for school milk and a new niche product called ‘beauty milk' marketed to Japanese women.
Another selling point of the Tetra Brik Square Mini is that it is easy to produce. The Tetra Pak C3/Flex can handle the production of these two portion packs as well as the Tetra Brik Square 1000 ml and 500 ml and Tetra Brik Base 1000 ml and 500 ml. With the Tetra Pak C3/Flex, LDP producers can switch between different sizes with the same bottom format in as little as 15 minutes, which reduces the risk for producers, because they are not tied to just one package size.
The liquid dairy product manufacturers are very cost conscious. The acceptance and wide usage in future of this new package, will be determined largely by the fulfillment of their cost expectations.
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