IPLEX 07 will be extensively promoted in the four southern states and the neighbouring states of eastern Maharashtra , Madhya Pradesh, Orissa and Chattisgarh. The communication strategy will focus to create a new awareness and highlight the prospects and potentials of setting up plastics processing industry in the years to come. The promotional efforts will include the advertisements in the leading English and vernacular newspapers, write ups in magazines and awareness posten through the respective state government industry department hoardings and peprsonalised direct mailers to a host of visitors from multiple data sources. Event participations and promotional meets in important cities and towns.