At a time when the FMCG counterfeit and smuggled products’ market in India stands at a staggering Rs.68, 000 crore (joint study by KPMG and FICCI, 2015), it is only prudent to take pre-emptive measures to steer the fake and spurious away. As India’s largest global flexible packaging solution company, Uflex believes in proactive value engineering embedded in innovation to create differentiation that enhances the brand equity of its clientele. One such offering of late has been the ‘Seal of Authenticity’ to Nescafe Classic- the much celebrated coffee brand of India’s biggest food company Nestle India.
The ‘Seal of Authenticity’ is an especially engineered tamper-proof brand protection/ anti-counterfeiting solution that does not disturb the retail price coordinates. The seal among several other features comprises an innovative 3D reflective lens image using transfer technology. The development of this brand protection feature for Nescafe saw a perfect interplay of synergies between an external agency that created the lens; the holography business vertical at Uflex that prepared the master to be further able to replicate more of such lenses; and last but not the least the converting/ packaging business vertical at Uflex that successfully transposed this technology on to the laminate using the transfer technology. What more – This is an absolutely cost effective yet impregnable anti-counterfeiting solution affordable by all genres of brands. Ever since the solution has been offered to Nescafe Classic, other brands have also stepped forward asking for similar brand protection solutions.
Mr. Ashok Chaturvedi, Chairman and Managing Director, Uflex Limited said, “The Seal of Authenticity is one of the very many innovative solutions that my organization offers to our esteemed clients across the globe. By engineering‘The Seal of Authenticity’, Uflex has imposed an insurmountableTechnology Barrier; Application Barrier and Process Know How Barrier in the brand protection solution arena. We have raised the bar of competition in the best interest of our clients. When you raise the bar you shake off the fake and the spurious automatically.”