A. Schulman, Inc., US-based manufacturer of high performances compounds and resins, announced the formation of an exclusive strategic alliance with the New York-based company Add the Flavor, LLC. The alliance will focus on commercializing Polyflav™, a product supplied as a masterbatch or additive aimed at plastic applications requiring custom taste and scent enhancements. A. Schulman's leading-edge and proprietary masterbatch Polyflav™ technology uses flavor in a new way with two product classes: the Polyflav™ "S" and "O" Series, both providing long-lasting flavor. The Standard (S) Series can be utilized in a range of polymers to offer a strong scent with a subtle taste. The Optimized (O) Series provides both strong scent and taste, thereby delivering a robust flavor response.
Currently, the alliance has developed masterbatch products with such flavors as mint, raspberry, grape, lemon, chocolate and orange, among others. A. Schulman is the exclusive manufacturer of this new flavor technology and makes the product commercially available through its normal supply chain and sales representatives. Add the Flavor has a worldwide exclusive license to market and sell flavored products. Chuck Hampton, A. Schulman's Business Manager, Masterbatch in North America commented, "The development of flavored polymers casts a whole new dimension on what our customers can integrate into their products. Brand owners will be able to safely enhance their image through the use of taste in ways never before addressed."