Borouge has announced incorporation of Borouge Sales and Marketing (Guangzhou) Co., Ltd. Supported by a Guangzhou based logistics hub capable of supplying approximately 246,000 tpa of value-added polyethylene and polypropylene to its customers in the region, the new company will optimise the service that Borouge provides and further develop the company's growth in the region. This follows the formation of Borouge Sales and Marketing Shanghai Co., Ltd and the Borouge Compounding Shanghai Co., Ltd in 2009.
"With the relative strength of the Chinese economy, China will very soon become the largest consumption market for polyolefins globally," said Rashed Saud Al Shamsi, Chairman of the Board of Borouge Pte, Borouge's Marketing Company, at the inauguration. "As such we will continue to expand our investments in China and support the growth of the market. The establishment of a sales and marketing company in Guangzhou is the next phase of our expansion and it reflects our ongoing commitment to China."
"We are already present in Beijing, Shanghai and Hong Kong, and now with a Company in Guangzhou, we will be better poised to service the Southern Chinese market," explains William Yau, Chief Executive Officer of Borouge Pte. "Together with our two new logistics hubs and manufacturing facilities in China, we are fast becoming a recognised supplier in the packaging and automotive markets in addition to our strong position in the infrastructure markets."
Borouge is joint-venture between Abu Dhabi National Oil Company (ADNOC) and Austrian based Borealis, a leading provider of chemical and plastics solutions. Borouge distributes Borealis products in China.