Haldia Petrochemicals Ltd (HPL) is in talks with Reliance Industries Ltd for market segregation, and is also trying to enhance its focus on markets in East India by widening its product range with the inclusion of low-density polyethylene (LDPE).
"Fundamentally we are trying to move the market to the east and try selling less in the west. By selling in the west we lose US$60/ton because of freight charges. We are the market leader in the east with 50% market share. Why not increase it to 80%?" HPL managing director P.S. Bhattacharyya is reported to have said.