New formulation ingredients to meet growing sustainability and quality needs of India’s expanding home and personal care markets

16-Mar-12
Clariant supports the growing sustainability and quality needs of India’s expanding home and personal care markets with the introduction of cutting-edge formulation ingredients at HPCI Congress India. The specialty chemicals expert will showcase innovative ingredients focused on boosting the performance, efficiency, safety and environmental compatibility of applications, across the broad spectrum from skin care formulations to detergents. Three new lines of innovative vegetal-based biopolymers for skin and hair care to India's cosmetics sector. The active ingredients and sensory boosters respond to the market's growing demand for natural-based products. All are extracted from fungal sources that are: non-GMO, inexhaustible, quality constant, traceable and renewable. The natural ingredients moisturize, repair and protect skin and hair. They will support the region's cosmetics formulators in differentiating their products and fulfilling consumers' desire for purity, effectiveness, and a youthful appearance. Vitipure™ repairs and protects skin, reduces wrinkles, boosts elasticity and firmness and rebalances and hydrates skin. Velsan® provides a natural, vegetal replacement for silicones in skin care, repairs and coats hair in haircare and creates stable, creamy foam with a pleasant, soft touch. Zenvivo™ is the only available vegetal Chitosan. Its low molecular grade reduces odor in mouthwash and deodorants or boosts preservation in cosmetics. Its high-molecular grade is a film-former in hair-styling, sun care or decorative cosmetics, and provides conditioning performance in skin and hair care. Early reports suggest that the vegetal biopolymers outperform synthetic and animal-based products on sensorial properties, i.e. delivering a 'gentle' feel to skin and hair. They also offer a top-drawer environmental profile: Vitipure™ and Zenvivo™ are certified by ECOCERT, the leading accreditor for organic products; and they comply with GMP (FDA and EMEA), HACCP and ISO 9001:2008. "Within the personal care market in India there is strong growth in demand for nourishing products with a natural and biologic positioning. The introduction of our new vegetal-based biopolymer lines in India, together with our recently inaugurated Consumer Care formulation laboratory in Kolshet (Thane-India), enhances our capability to support customers in their development of formulations that meet these evolving needs," comments Dr Alexander Snell, Head of ICS Business, Clariant Chemicals (India) Limited.
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