P&G to use Braskem’s bio based HDPE for packaging

Procter & Gamble (P&G) will use Braskem’s sugarcane-based high-density polyethylene (HDPE) for packaging Pantene Pro-V, Covergirl and Max Factor brands. Pilot products will be rolled out globally over the next two years with first commercial products expected on the shelf in 2011. The products will probably carry Braskem's "Im Green" seal. Material will be sourced from Braskem's new 200,000 tpa green polyethylene plant located in Triunfo to start in September 2010.
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