Songwon establishes a strong foundation in India and South East Asia

18-Jun-10
Songwon has established Songwon International India Pvt. Ltd., located in Mumbai as the headquarter for Songwon activities in India and South East Asia. Dieter Morath, Executive Vice-President EMEA of Songwon International AG, said: "The establishment of Songwon International - India Pvt. Ltd. is a new milestone in our strategy to develop local presence in high growth regions. Demand for our products is growing rapidly and the region is fast becoming a very important market for us. We have chosen India because it is one of the key driving forces of global economic development and in particular we expect a continuous growth in the plastic related industries. India offers the perfect combination of a growing local and regional demand with an abundance of skilled and educated human resources." Nilesh Metha, General Manager of Songwon International - India Pvt. Ltd., added: "Although we have already developed a significant business in India and the region, we are demonstrating our commitment to support the continuous growth with a strong Songwon presence. Our aim is to provide the best service and support to our customers, so we have invested in key resources in sales, customer service and logistics. In addition we have established our own local warehouse which has allowed us to establish a very efficient and reliable supply chain. With our people now based in the region, our ability to understand and respond to customers' requirements will be greatly enhanced." Dieter Morath concluded: "The establishment of Songwon International - India Pvt. Ltd. is a clear sign of our commitment to be a global leader in additives and provide local support to our customers. This region is an important and growing market for Songwon and we continue to look for opportunities to strengthen our local presence."
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