Tailor-made polyurethane solutions will be available closer to customers in Southeast Asia, with the inauguration of Bayer MaterialScience's first integrated systems house in Thailand. BaySystems ASEAN, located in Samutprakarn province, caters to the region's growing demand for customized polyurethane systems in sectors such as appliance, construction, automotive, and the furniture sectors.
BaySystems ASEAN offers customized polyurethane systems based on proven global systems technology. They include Baytherm® used for appliances, Baymer® for construction, and Baydur® popularly used by furniture and home furnishing manufacturers as a wood substitution. It also offers complete BaySystems automotive solutions such as Baynat® and Baysafe® for both interior and exterior applications.
With these global systems brands and with a global network of R&D and technical centres in Europe, North and South America as well as in China and Japan as background, BaySystems ASEAN is well positioned to better serve multinational companies with manufacturing operations in Southeast Asia, such as Korean or Japanese companies. BaySystems ASEAN will effectively cater to the rising demand for polyurethanes in the ASEAN region, which grows at approximately 5 percent a year, of which Thailand is a key market. In Thailand alone, the size of the polyurethane market is expected to reach 90,000 metric tons by 2010, up from the current amount of 76,000 metric tons. Thailand accounts for more than 50% of the total systems business in the ASEAN region.
BaySystems ASEAN, which also serves Australia and New Zealand, is the latest addition to Bayer MaterialScience's growing network of systems houses in Asia Pacific, with systems houses already operating in China, India, Japan, and Taiwan.