Dedicated website for World Rubber Day

20-Mar-09
To honor Hofmann's revolutionary invention as synthetic rubber reaches its 100th anniversary, LANXESS has founded the first ever World Rubber Day. Says Breuers: "Rubber, the all-rounder, is to finally step out from the wings and take center stage. That is why we are planning a whole range of activities at our rubber sites around the world for the coming months and of course for the anniversary itself, September 12, 2009. We hope to make the diverse range of applications boasted by synthetic rubber accessible to a broad public." The world of synthetic rubber, in all its multi-faceted glory, awaits discovery at www.worldrubberday.com. Visitors to the site can learn about everything ranging from the history of this unique product and its everyday and more obscure applications - many of which are often hidden from view - to pioneering innovations for cutting-edge and reliable high-performance tires. Chemists and technicians are working hard in LANXESS's laboratories to carry Hofmann's legacy into the future. The flowability of special-purpose rubbers is being improved by using cutting-edge processes based on Nobel prize-winning licensed chemistry, enabling them to be molded into more intricate shapes, for instance. Other innovative rubbers for tire treads offer greater safety on wet roads and help save fuel. LANXESS rubber experts are even making use of applied nanotechnology for their latest development, the additive Nanopren. Fritz Hofmann died in Hannover in 1956 at the age of 89. He lived to see much of the continuing rapid development made possible by his invention. (Press Release: LANXESS)
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