Growth in wood plastic composites in Europe outpaces other plastics and construction markets

24-Oct-11
Growth in the European wood plastic composites (WPC) market has been averaging 25% a year despite the recent tough economic conditions and a sharp decline in construction output, as per AMI. Demand in Europe is no longer driven by imports from the US and Asia, but by strong established European producers. The market is attractive and has space for new entrants. For Europes’ most successful WPC producers, EBITDA returns in 2010 were an attractive 25%. 15-20 producers across the EU-25 region are profiled, with details on sales, products and annual revenue. WPC producers are well down the track of defining products of a quality that buyers want, at prices that they can afford. Marketing propositions are getting much clearer and the range of applications served is on the verge of becoming significantly broader. The outlook in this unusual segment remains rosy.
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