Dow's polyurethane backing technology is designed to improve the overall performance of commercial carpet, including appearance retention, durability and ergonomics. The carpet looks better longer when installed with a firm polyurethane cushion. Ultimately, a lasting carpet means less expense for facility owners - not only in replacement costs, but also in loss of revenue during the replacement process.
The unique molecular structure of Dow polyurethane technology allows the carpet and backing to absorb the pounding motion of foot traffic and support the heavy weight of furniture, without bottoming out. This may be especially important for areas like lobbies, ballrooms, dining rooms and fitness centers - anywhere with walking traffic and heavy or often rearranged furniture. Thanks to its adhesion to carpet yarn, polyurethane helps maintain tuft bind for the life of the carpet. This strong tuft bind minimizes edge ravel and disfiguring snags and pulls, even under intensive use situations including rolling traffic such as luggage racks and food carts.
To further extend the carpet's appearance, Dow polyurethane carpet backing technology includes a functional liquid barrier. When carpet is backed with Dow polyurethane technology, polymers containing hydrophobic segments impede liquid and dirt from penetrating the subfloor, thereby reducing the occurrence of wick back staining and odors. Plus it allows for aggressive maintenance programs including hot water extraction. This functional liquid barrier is particularly beneficial in hospitality settings, where food and drink spills are constant concerns.
The addition of a cushioned backing made with Dow polyurethane technology can significantly improve the comfort of guests. Its absorption qualities reduce heel-strike force and leg muscle response - two main causes of standing and walking fatigue. In hospitality environments, travelers with tired feet welcome a more comfortable carpet. Plus it's a benefit to employees who may be standing for long periods of time.
Cushioned backing made with Dow polyurethane technology also serves as an effective noise reducer, helping create a quieter environment. It minimizes the sound of foot traffic, absorbs airborne noise and reduces sound transmission to surrounding rooms. In noisy public spaces, for example, this can have a major impact on the peace of nearby guests.