Preservative-free jam launched in plastics barrier container for lightweighting, cost efficiency

17-Mar-09
Makedoniki, leading Greek producer of jams and fruit preserves, has selected a barrier container from RPC Bebo Nederland (Netherlands) to enable the company to gain a competitive advantage by becoming the first in Greece to launch a preservative-free jam in plastics packaging. RPC Bebo Nederland is the subsidiary of leading European rigid plastics packaging group RPC. Preferring the safety, lightweighting and cost-efficiency of plastics over glass, Makedoniki turned to RPC Bebo Nederland for its expertise in multi-layer PP/EVOH/PP barrier construction, which provides a long ambient shelf-life. Additional benefits are provided by a convenient recloseable lid and the choice of a large 410ml container size, which enables Makedoniki to differentiate the new range from competitors on-shelf. The container is also fully recyclable. "Due to the pasteurisation of RPC's multi-layer packaging and the use of a protective atmosphere inside, our jams can preserve their colour, taste and flavour for a long time," says Spyros Tsirounis of Makedoniki. The Greek company offers a variety of branded, private label and foodservice solutions for the Greek food market and also exports to seven countries worldwide. The company has recently launched a 55% fruit jam in four flavours - strawberry, cherry, peach and apricot - and needed a durable container suitable for export that could be hot filled to preserve the products.
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