Teknor Color cashes in on trend for stand-out packaging

28-Sep-07
The growing need to communicate with consumers through elaborate and eye-catching packaging has triggered an innovation at Teknor Color Company. Teknor has introduced a new shimmering effect for plastics packaging that targets the cosmetics market with dramatic color-shift effects. ColorMorph concentrates are produced using new types of raw materials and specific manufacturing innovations that yield distinct color shifts in the packaging as the viewing angle changes. This effect will give beauty products more impact on retail shelf by creating a lustrous effect that distinguishes it from other regular PET packaged products. The effect can be used for monolayer bottles, tubes, boxes and other containers made from any type of transparent resin, including polyolefin, polycarbonate and PET.
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