Victrex Polymer Solutions is entering the Indian market in an aggressive strategic move designed to expand the company’s global footprint and extend market reach into one of the world’s most rapidly emerging industrial markets. Victrex, a division of Victrex plc, a leading provider of high performance polymers including VICTREX® PEEK™ polymer, VICOTE® Coatings and APTIV™ films, has appointed Padmini Petroplast Pvt., Ltd. as its distribution partner in India. Victrex anticipates good growth potential of its VICTREX PEEK polymer business in India. The country is very strong in the automotive, industrial, textile and nuclear industries. Earlier in 2009, Victrex opened an office in Mumbai to concentrate on new market development, but found that the vast size of India and the fact that the country’s manufacturing bases are scattered around the nation made it necessary to appoint a distribution partner. By appointing Padmini, Victrex has moved to ensure that its prospects and customers in India receive the highest level of customer support. Victrex’s customer-centric approach to everything that it does has played a significant role in building its reputation for industry-leading customer service in the markets that the company currently operates in.
Padmini Petroplast will commence distribution of Victrex Polymer Solutions’ comprehensive portfolio of high-performance thermoplastics in India from January 2010. Established in 1999, Padmini Petroplast is headquartered in Mumbai and has sales offices in Biwandi, Pune, Daman, Bangalore and Chennai. The wide regional spread of its sales force means that Padmini is very well positioned to serve Victrex’s customers in India and to raise market awareness of the significant performance advantages that these polymers offer due to their inherent mechanical properties. Padmini is dedicated to the sale and distribution of engineering thermoplastics, such as POM, PBT, PPS and PA. Meeting the high performance thermoplastics materials requirements of India’s automotive, textile and industrial sectors is the company’s core strength. Padmini anticipates that it will be able to identify new applications for VICTREX PEEK polymer in these markets.
With the appointment of a local distribution partner that is familiar with the region and its target markets, Victrex has gained the support necessary to grow its VICTREX PEEK polymer business and realize the full potential of India’s strengthening industrial manufacturing capabilities. For example, one application area that can benefit from the deployment of these polymers is compression molding. This is one of India’s key industries, with local molding processors machining a wide range of components and parts for export to regions such as Asia, Europe and the United States.