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Global active, smart and intelligent packaging for food and beverages: trends and forecasts to 2015

Global active, smart and intelligent packaging for food and beverages: trends and forecasts to 2015

Active, controlled and intelligent packaging for food and beverages help protect brands (anti-theft, tamper evidence and product authenticity mechanisms), help track and trace products through the supply chain, maintain and improve product quality, enhance the look, taste, flavour and aroma of products, improve product safety, actively prevent spoilage and extend shelf life. This includes Moisture absorbers/adsorbents, including desiccants, Carbon dioxide and ethylene scavengers/emitters, flavour/odour absorbers & flavour-releasing film, temperature control packaging, including self-heating/cooling cans, modified Atmosphere Packaging (MAP), intelligent packaging, freshness indicators, tamper evidence features, RFIDs, intelligent films, etc.
The application market for advanced packaging technology includes food, beverage, pharma, beauty, and others segments. Food and beverage are the two largest segments contributing to the packaging technologies mentioned above. From the consumption side, these two segments form the largest market share and are prone to microbial attack, easily change their physical and chemical texture when exposed to oxygen, and stringent food safety regulations. Out of the total market for the global advanced packaging, the contribution of food sector is 51%, while that of beverage is 19%.
The increasing demand for fresh and quality packaged food, consumer convenience and manufacturers concern for longer shelf life of the food products is driving the market for global advanced packaging technology for food and beverage market. The global market for advanced packaging technology in food and beverages is expected to grow to US$23.474 mln in 2015, at an estimated CAGR of 8.2% from 2010 to 2015, as per MarketsandMarkets. Amongst all market segments, modified atmosphere packaging commands the largest share in terms of value, while intelligent packaging leads in terms of growth. Modified atmosphere technology accounted for largest share (approximately 54%) of the total market in advanced packaging technology. Active and smart packaging technology offers tremendous potential to fulfill the growing demand of food safety in various applications which include dairy products, meat and poultry, ready to eat meal segment. In active packaging, oxygen scavengers and moisture absorbers form the two largest product segments. Both are estimated to grow at a CAGR of 8 and 11.9% respectively. Freshness indicators and time temperature indicators are the major product segment in intelligent packaging, which is commanding the largest share due to increased application in packaged food, ready-to-eat meals and frozen food category. In terms of value, the active packaging technology contributes approximately 35% of the global advanced packaging technology.
Freshness indicators and time temperature indicators are the major product segment in smart and intelligent packaging, which is commanding the largest share due to increased application in packaged food, ready-to-eat meal and frozen food category. Owing to increasing urban lifestyle and global population trends, the demand for packaged, frozen, and ready-to-eat food has witnessed a significant surge in demand in recent times. With supply of exotic fruits and vegetables, meat products and frozen foods transcending geographical boundaries, the packaging industry has been focusing on development of solutions that provide maximum food security while maintaining nutritional value at competitive prices.
The food and beverage packaging has dramatically shifted from traditional to advanced packaging. Traditional packaging only addresses issues related to protection from external factors. However, advanced packaging interacts internally (active packaging) and externally (intelligent packaging) with the environment and enhances the visual appeal of the products. Therefore, manufacturers of food and beverages and packaging manufacturers are looking into the way the physical, chemical and microbial textures change inside the packaged food.
Global advanced packaging technology market is witnessing a high growth due to the increase in demand for convenience food such as ready-to-cook meal, stricter food safety regulations, and demand for sustainable packaging. Growing health awareness among consumers, food wastage, and manufacturers� concern for longer shelf life of the food products and supply chain inefficiencies are the other factors fueling the growth of the market. Further, the consumers� confidence with regards to packaged food, organized food safety regulations, threat from bioterrorism, and increased applications in ready-to-eat meals and frozen foods have created a huge opportunity for advanced packaging technology market. Active packaging is mainly used for food packaging, which enhances the food quality with flavor, taste, color. Intelligent packaging is used for both - food and beverage packaging. New technologies such as intelligent packaging, smart packaging, active, and modified atmosphere packaging are replacing traditional methods such as canning. The industry is expected to witness significant growth in the years to come. Similar to the other aspects in the food industry, this market is also highly regulated with strict guidelines for packaging materials, testing, and labeling. Another emerging technology in the market is nanotechnology. Nanomaterials have various applications; both in active and intelligent packaging. In active packaging, the nanostructures that can enhance the vapor permeability of plastics are used. They have various applications such as fruits and vegetables packaging. The nanosensors categorized under intelligent packaging can help in detecting pathogens, toxins, and chemicals. With nanosensors incorporated inside the packaging, the consumer can easily know the status of food inside, which means these sensors can inform the consumers about the food�s freshness level and nutrition status.
The major players in advanced packaging technology market are from USA and include Multisorb Technologies, Sealed Air Corporation, Ball Corporation; Sysco Corporation, Paksense Incorporated, Eastman Chemical Company, and M&G USA Corporation, Amcor Limited (Australia), Timestrip PLC (UK). These players have launched new products in active and intelligent packaging technology as a part of their major strategy.
North America is the major market for active and smart packaging technology because of increasing health awareness among the consumers. Therefore, it holds the largest share (35.1%) of the global active and smart packaging market. Europe forms the second largest market for active and smart packaging technology due to increased demand for sustainable packaging and stringent regulations. Currently, the market players are focusing on development of new products. Due to this reason, new product development accounted for the highest share of the total competitive developments in the global advanced packaging technology market for food and beverage from June 2008 to September 2010. Maximum developments are seen in oxygen scavenger product segment.
The global market for active, controlled and intelligent packaging for food and beverages will increase from US$15.5 billion in 2005 to US$16.9 billion by the end of 2008, and US$23.6 bln by 2013, a compound annual growth rate (CAGR) of 6.9%, as per BCC Research. Controlled packaging has the largest share of the market; estimated to comprise 45.4% in 2008, it will decrease slightly to approximately 40.5% in 2013.Active packaging will comprise approximately 27% of the market in 2008 but will decrease slightly to 26.9% by 2013.

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