Borealis has announced creation of a new Mobility business unit organisation which will, together with Borouge, its joint venture in the Middle East and Asia, provide global supply capability to support worldwide automotive Tier One and OEM customers.
The new organisation at Borealis will provide cost-effective material innovations, speed of responsiveness and hands-on technical and sales support assistance to help its customers in Europe and South and North America remain profitable despite on-going volatility in the automotive sector and increase their competiveness in the growing automotive markets of the East.
The unit is structured into specific automotive OEM teams with cross-functional managers and marketing managers dedicated to a specific OEM or OEM group. For Tier One suppliers serving multiple OEMs across a variety of countries beyond Europe and North and South America, a designated sales and technical contact will co-ordinate all Borealis' activities with Borouge to ensure the best service for its OEM customers. It is actively focused on enhancing its customer service and compounding facilities in the rapidly expanding markets of Asia and is gearing up its Mobility organisation to meet the demands of its customers locally. The new organisation within Borealis puts the company in a stronger position to boost the ability of its local Tier 1 suppliers to match stringent OEM global specifications at a competitive cost and will manage a streamlined high profile product offering to reduce complexity and ease the tendering process for global vehicle platforms, thereby delivering a fast response to companies' product development needs.
The Mobility business specialises in supplying advanced polyolefin plastics to leading manufactures in the automotive industry. The portfolio of products includes materials for exterior, interior and under the bonnet applications, such as bumpers, body panels, trims, dashboard, door cladding, climate control units, air intake manifolds as well as battery cases. Through close collaboration with our customers, innovative technologies and our extensive product portfolio, Borealis has established a leading position on the automotive market across Europe and South America.