LyondellBasell Industries was recently awarded the 2008 Frost & Sullivan Global Plastics in Medical Devices Customer Value Enhancement Award. The company has been known for promoting the use of polyolefins in the medical device industry with its highly popular Purell brand. According to the award organizers, LyondellBasell provides a robust technical support to its customers and product certificates necessary for use of its Purell products in medical devices. "LyondellBasell differentiates itself from many of its competitors by offering customised products and services catering to the global healthcare market," states Frost & Sullivan Research Analyst Hariharan Ramasubramanian. Further, the customer-focused approach is complemented by its strengths in R&D.
For instance, realising the need and new regulatory requirements for a film polyolefin product line, LyondellBasell introduced new grades of low density polyethylene to this market in 2007, completing its offerings to the injection and blow moulded polyolefins market. Also, any changes that might be required to the raw material are notified to clients in principle at least 24 months in advance. This is a critical facility that cannot be provided by raw material suppliers that sell standard grades of polyolefins to the market. The Customer Value Enhancement Award is presented to the company that has best demonstrated the ability to expand its customer base, while maintaining its existing customer base, with more innovative value creation and enhancement strategies than competing vendors.