Three types of digital marketing campaigns help achieve meet most of your business goals: Acquisition, Monetization and Engagement
The tools listed below help in successful implementation of these campaigns
Acquisition campaign help you reach new prospects and clients, This helps you raise awareness of the problems you tackle and effectiveness of solutions that you offer. Spreading
awareness through emailers in the industry is the first step of acquisition campaign.
Content marketing is the next step of acquisition campaign. This focusses on creating and distributing relevant material to drive a customer to profitable action. This includes hosting videos, prominently placed banners with messages linked to your website, publishing technical articles, press release and more
Monetization campaign are targeted at your existing customers, business leads and those aware about you and trust your name. The objective of this campaign is to
encourage clients get more value by making new purchases based on their past experience. Another objective is to convince or provide clients an opportunity to
upgrade to newer and better models, grades and products. Plastemart can assist by helping sell existing older models used by your clients this making way for your upgraded products. Extensive publishing of case studies can also convince clients to purchase your value added products
Engagement campaign help create community of brand advocates. We offer discussion board on your company’s mini website and product catalogs to enable your customers recommend your services and products. Press release, case studies and interviews of clients help convince leads and prospects to make a purchasing decision. Your company’s discussion board hosted keep prospective buyers engaged
Plastemart.com
offers numerous tools to help you meet your digital campaign objectives
HOME PAGE BANNERS
Home Page Top Row Banner
(135px x 60px)
Home Page Flag
(800px x 100px)
Home Page Billboard
(655px x 291px)
EYE Catching Home Page Banners for Global Brand Building and High Recall Value: Banners are linked to your company web page on www.plastemart.com to provide viewers a concise overview of your company and products and to enable them contact you by mail, telephone or post. Banners can also be linked to a specific page on your website or to your catalog hosted on www.plastemart.com. These banners are very effective to launch new products, promotion of events and exhibitions and brand positioning. Helps popularize link to your corporate website.
CATEGORY PAGE BANNERS
Category Page Banners for targeted and cost effective marketing. Banners are linked to your company web page on www.plastemart.com to provide viewers searching specific product category, a concise overview of your company and products and to enable them contact you by mail, telephone or post. Banner is displayed only in your product category.
EMAIL CAMPAIGN
Email Shots or Email Blast - Industry’s tested and proven method for announcing launch of new products, advertising products, soliciting dealership inquiries, establishing marketing channel, global promotion of exhibitions, conferences, auctions, CSR and other events or to convey specific message. Emailers are sent to our categorized global database providing an unparalleled reach to the decision makers in the plastics industry and the consumers of plastics products. Each mailer is linked to your mailbox for direct and faster response from potential buyers. These email shots are sent to the mail boxes of decision makers for more direct contact. Email shots are also published on www.plastemart.com for a period of 3 years.
(View Emailer samples)Emailers can also highlight your service and support network, case studies, comments from satisfied customers.
TRADE POSTING-SEARCH
Catalogs, Product Listing under relevant product search category: Your detailed product catalog or your specific buying requirement listed with details, pictures, video and your contact information. Click on Enquiry Button forwards the viewer’s response directly to your mail box. Users have access to relevant catalogs by typing product name in the search box which is available on all pages
