| As consumers are demanding fuel-efficient cars, the  OEMs are focusing on mass reduction strategies, using plastics as a significant  replacement for steel in the vehicles. The Indian automotive plastics market revenues are  forecast to double by the end of 2017, according to the report by TechSciResearch.  The report mentions that the market for automotive plastics in India has grown  at an exponential CAGR of around 25% during 2009-12.
 Rising raw material costs and high capital  requirement of the automotive  market are the major challenges for the players in Indian market. The  report also highlights the initiatives  being taken by the government to promote the market. The growing demand  for electric vehicles is anticipated to drive the automotive plastics market as  Indian government has taken initiatives to boost the market for electric and hybrid cars  in India. This can also be observed from the government’s planned incentive  package of about US$10 bln on import of batteries during the financial year  2013-14. As the prices of fuel in India are increasing on regular basis,  customers are inclining towards fuel efficient cars, thus in order to sustain  in the competitive Indian automotive market, automotive manufacturers have also  adopted mass reduction strategy to increase fuel efficiency. For the reduction  of vehicle’s weight, automotive companies are using plastics and polymer  materials over traditional steel for vehicle’s body. The use of plastics in automotive also helps in  reducing carbon emissions because of aerodynamic shaping and parts integration.  Approximately 60% of engine’s efficiency is used to overcome resistance caused  by air. As a result, improved  aerodynamics translates into substantial improvements in fuel efficiency  and carbon emissions. At a time when light weight passenger cars are the trend  of global as well as Indian automotive market, plastics have a significant role  to play.
 
 The report reveals that during the last half-a-decade, India has also emerged  as export hub for automotive plastics to European and West Asian countries.  Indian automotive sales are growing at around 15% and are further anticipated  to report similar trend during the next five years. “More cars put a higher burden on the environment,  making it necessary to tighten emission regulations and diminish CO2  releases. Rising oil prices and increasing environmental concerns are also the  prominent factors to support the growth of automotive plastics market in India,”  said Mr. Karan Chechi, Research Director.
 
 Automotive plastics industry is one of those  sectors whose growth is exclusively dependent on automotive sector and this  sector has attracted all the global auto makers, which has resulted into  intense competition. The automotive manufacturers are inclining towards  minimizing manufacturing cost, where they are opting for plastics over steel  due to its cost-effectiveness. Moreover, India is one of the major producers of  automotive plastics, hence during last half a decade, demand for automotive  plastics have reported an exponential growth. The properties of plastics such  as easy mouldability,  recyclability, scratch resistance, high volume to weight resistance, thermal  stability, impact strength, and resistance to abrasion makes them  suitable for use in automobiles and as it has many benefits over traditional  steal based components, the plastics in automotive sector are being accepted at  large scale in India. The consumption of polypropylene (PP) and  polyurethane (PUR) is forecast to double in terms of revenues in  automotive plastics sector in India during the next five years. Western region  of India is the highest revenue generator to the Indian automotive plastics  market due to existence of automobile manufacturing hub in states, particularly  Maharashtra and Gujarat. The leading automotive plastics manufacturers in India  are BASF, Bayer Crop Sciences, SRF and Dow Chemicals. Rising focus of  automobile companies towards reduction of vehicle’s mass and emission of carbon  are driving the Indian automotive plastics market.
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