Bioplastics maker Cereplast to focus on product development & marketing; cut in-house manufacturing capacity

Cereplast, Inc. (USA), a leading developer of proprietary bio-based, sustainable plastics, recently announced its new strategic plan to focus on proprietary product development capabilities and marketing strengths. In addition, Cereplast will enter into manufacturing supply agreements with large plastics compounders that will dramatically reduce the cost to produce plastic resins and provide sufficient capacity to service substantial new contracts with major customers such as Georgia-Pacific and Dorel. As a result, the company indicated that it will look to cut on its in-house manufacturing capacity and its manufacturing-related workforce. Cereplast currently has production facilities at its headquarters in Hawthorne, California and a yet-to-be opened facility in Seymour, Indiana. Cereplast bio-plastic resins are specifically formulated for compatibility with existing plastic manufacturing processes. Because of a worldwide excess of plastics compounding capacity, Cereplast will reduce costs by exiting the manufacturing business and contracting with large compounders to produce its bio-based resins. The company will transition to higher yield aspects of the business, such as product development and assisting customers with the implementation of bio-based plastic solutions.
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