The global incontinence products on Adult Diapers Market are experiencing surge in demand. Demand for adult diapers has nearly outstripped baby diapers consumption in Japan. Increase in consumption is majorly driven by rise in number of ageing population, high healthcare expenditure, urbanization and increasing awareness. However, factors such as environmental concerns, raw materials price volatility and social and economic constraints of using adult diapers are posing challenge to the growth of the industry. Major trends prevailing in the market are prominence of private label incontinence products, washable incontinence underwear and use of fluff-less diaper. As per MarketReportsOnline.com, Super absorbent Polymer or SAP, a granular material that has the capability to absorb large amount of water or aqueous solution, is witnessing higher rate of growth because of its growing usage in the personal disposable products like baby diapers, female hygiene and adult incontinence products. Also, because of its capability to absorb water or aqueous solution up to 50 times of its own weight, SAP is also finding wide variety of usage in agriculture, construction, entertainment and personal care industry as well. Diaper market is the largest end market application for super absorbent polymer and hence driving the demand of the polymer in the recent years. Every year almost 80% of the SAP production is dedicated to the manufacturing of diapers worldwide. Besides baby diapers which are witnessing sustained growth, demand for adult diapers is increasing at a higher rate because of the growing number of cases of adult incontinence. On a global basis, current market scale and growth rates suggest that diapers will remain a bigger business for super absorbent polymer manufacturers.
28-Feb-14 
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