The market for stick packaging is driven by demand from the flexible packaging industry. Most importantly, the changing preference of consumers from rigid to flexible packaging has given a boost to the stick packaging market, as per Research and Markets. The global stick packaging market is marked with intense competition due to the presence of a large number of both, large and small scale manufacturers. Packaging refers to the method of enclosing a product for the purpose of storage and stick packaging is a type of flexible packaging in which the packaging of solid or semi-solid or liquid substances is packed. It is similar to a vertical sachet in which the substance is poured and sealed thoroughly. Stick packaging is mainly used to pack products such as sweeteners, powdered milk, coffee and tea, and various pharmaceutical products. The necessity of packaging is not only to enclose the product but also to specify the product details on the seal.
The segmentation of this stick packaging market can be done in number of ways such as depending upon the material used for the packing such as paper, polymeric compounds or alloys of aluminum and also based on the products such as solid or semi-solid or liquid products and segmentation based on the end users i.e., cosmetic industries or food and beverage industries and liquid food industries and storage of aerospace fuels.
The geographical trends with regards the stick packaging technology is increasing per capita income and the rising trend of convenient and eco-friendly packaging are accelerating the demand for stick packs. Consumer preference in emerging economies such as China, Brazil, and South Africa are gradually transitioning from traditional rigid packaging to new innovative flexible packaging. The U.S. and China are predicted to have the highest demand for stick packaging in the coming years.
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