The global masterbatch market size is estimated to cross US$16 bln in 2016. Segment-wise, white masterbatch dominated the overall market in 2015, and this trend is anticipated to continue through 2021, as per Research and Markets.
Masterbatches are being used in a wide range of applications in plastic packaging industry (as flexible and rigid plastics for applications such as F&B packaging, personal care packaging, pharmaceutical packaging), construction sector (for building and construction plastics), automotive industry (automotive plastics), consumer appliances, etc. During 2016-2021, the demand for masterbatches is anticipated to be largely influenced by packaging and automotive industries, which has started witnessing steady growth on account of rising purchasing power of consumers and expanding middle class population in certain regions.
White masterbatch demand is growing due to their ability to provide opacity as well as base color to plastics used extensively in milk pouches, milk bottles, plastic bags, food material packaging and pharmaceutical packaging. In 2015, Asia-Pacific region dominated the global masterbatch market on account of growing demand for innovative and attractively packaged food items, increasing investments in the region and easy availability of low-cost labor.
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