In line with their commitment to protect the environment, U2 is one among the large Italian supermarket chains, has fitted out its bakery points of sale with 100% biodegradable and compostable bags made of paper and a transparent bioplastic window made of NATIVIA® film, as per SpecialChem.
These biodegradable bags are the latter action from U2 supermarkets against waste. Their mission is to encourage consumers to reduce waste, reuse and recycle the bag. Available in more than 100 supermarkets, leaflets and panels will inform and explain to customers the easy steps to follow: first to put the fresh bread in the bag and then re-use it as a biodegradable bag for the organic waste disposal (provided that the price tag is removed as it is not compostable).
NAATIVIA® is a biobased range of films made of PLA (Poly-Lactic-Acid) a bioplastic produced from renewable sources like corn, starch or sugar. A truly sustainable bio-based film that can offer various end of life options: incineration, recycling and composting. The new bread bags of U2 supermarkets can be used as a container for the organic waste that ends up in the industrial composting facilities. In addition, NATIVIA® can be recycled within the paper recycling stream.
The attention given to environmental protection has become an integral part of U2 supermarkets’ policy by promoting sustainable solutions and initiatives that can influence consumer’s behaviors, attitudes and lifestyles. With the introduction of bread bags made of paper and 100% biodegradable and compostable PLA, U2 accomplishes, together with the customer, a step further towards waste reduction. As their motto says: “It’s stupid to waste, It’s good to discover it”. Taghleef Industries (Ti) is proud to provide the marketplace with a sustainable material that is comparable to the traditional ones by its quality and feature. NATIVIA® represents a remarkable contribution to improving sustainability of modern packaging. Ti position itself as one of the value-chain partners and the use of such packaging material supports the work of companies that take an integrated approach: economical, environmental and social.
The new bread bags are made by Turconi SpA and they are certified for industrial composting by Vinçotte (certificate code S565). Taghleef Industries with the brand NATIVIA® will team up with U2 Supermarkets in the “against waste” campaign for a period of a year.