Dow’s Olympic stadium wrap designed to become the visual centerpiece of the London 2012 Games

10-Aug-11

The London Organizing Committee of the Olympic Games and Paralympic Games (LOCOG) have collaborated with The Dow Chemical Company to produce a sustainable, fabric wrap that will encircle London's iconic Olympic Stadium during the Olympic and Paralympic Games. The wrap will comprise 336 individual panels – each approximately 25 meters high and 2.5 meters wide – and will help the stadium become the visual centerpiece of the London 2012 Games. Installation will be completed by spring 2012. The wrap will include resins made by Dow's Performance Plastics Division. It will be up to 35% lighter and have a lower carbon footprint when compared to conventional materials. The wrap also includes UV-curable inks replacing conventional inks to reduce emissions during the printing process and eliminate volatile organic compounds (VOC). The wrap will include post-industrial recycled content and the hardware used to hang the wrap will be recycled in Europe following the Games. Hamilton said: "Our goal is to provide solutions that help make the Olympic Games more sustainable, safer and that will help improve performance. We're providing this wrap as a sustainable solution for the Games and we look forward to celebrating its completion with Olympic fans around the world. We're proud that the wrap will have a lasting and sustainable legacy, and one that will improve quality of life long after the closing ceremonies."