The Global Retail Ready Packaging market is set to grow at a CAGR of 3.57% over the period 2013-2018, as per Research and Markets. One of the key factors contributing to this market growth is the ease of product replenishment. The Global Retail Ready Packaging market has also been witnessing the increasing demand for retail ready packaging from the APAC region. However, the growth in online retailing could pose a challenge to the growth of this market
Key vendors dominating this space are Amcor Ltd., DS Smith plc, Mondi Group Ltd., and Smurfit Kappa Group plc. The growing demand for RRP from the APAC region is one such trend emerging in the market. The increased use of RRP as a marketing tool and the growing Organized Retail sector are other emerging trends. Hence, the combined effect of drivers and trends is expected to contribute to the growth of the Global RRP market during the forecast period. According to the report, one major driver is the easy product replenishment. Some of the other major drivers include the ability to easily identify brands, reduce product breakage, technological innovations in RRP, and increased cost control benefit for retailers. The rising global population is also contributing to the growth of this market.
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