Sarasa, a leader in pickles and olives market has worked with ITC Packaging to increase the shelf life of the product, the industrial efficiency and sustainability.
The produces is packed in tub format. Thanks to developing the IML labels, barrier packaging has been obtained that preserves the organoleptic properties of the olives and the pickles, by keeping 100% of the barrier on the entire container surface. Furthermore, with the IML label the design of the brand can be incorporated on to a mono-material tub that is 100% recyclable, which improves the branding and the image of quality.
Moreover, the containers have been ecodesigned for the best consistency and practicality using the minimum amount of raw material possible, to create new thin wall formats made with PP, which are 100% recyclable.
There are 3 formats in the range with capacities of 420ml, 600ml and 850ml, which have the same lid. The new containers favour optimum industrialization because they withstand the pasteurization process that the product undergoes, so there are no inefficiencies unlike other packaging manufacturing technologies, because the container has dimensional and functional stability that adapts to the needs of the automated production lines.