Shoe Company tackling the Ocean Plastic crisis

25-Apr-17

Leading global sportswear giant, Adidas, along with partner Parley for the Oceans, has released three new models of its shoes made from marine debris - Ultraboost, Ultraboost X and Ultraboost Uncaged.
Each pair uses an average of 11 plastic bottles and incorporates recycled plastic into the shoe's laces, heel webbing, heel lining and sock liner covers. The company has set a goal of creating 1 million pairs of the popular running shoes from recovered ocean plastic in 2017.

High-performance shoes made from marine plastic are part of a larger sustainability push by the company. Last year, Adidas switched from plastic bags to paper in its retail stores and, as a result, said it has now eliminated about 70 million plastic shopping bags. Adidas has also made progress in its efforts to cut per-employee water usage and use more cotton sourced in an environmentally friendly manner.