Non-beverage applications account for 60% of total caps and closure industry polymer demand in Europe, with the toiletries and cosmetics sectors being the largest consumers of polymer, as per a report published by AMI Consulting. The report predicted personal care closures and customised product delivery solutions will be the main contributors to overall closure industry growth over the next five years, followed by closures for the homecare sector. The key market driver for closures in non-beverage applications is innovation, with brand owners seeking greater on-shelf differentiation through superior aesthetics and functionality. Supermarket shelves are cluttered with brand imitations, and the lead brand must stand out from the rest. Consequently, the role of packaging continues to grow in importance within the FMCG industry. Beverage closures account for 40% of European closure industry polymer demand but nearly 60% of the market by units. While carbonated soft drinks (CSDs) are no longer a dynamic category, the sheer size of this market will result in significant additional demand by 2015. AMI's Plastic Closure Innovations 2013 conference will be held in Cologne in April 2013.
18-Sep-12 
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