12-Nov-26 At a busy event, the same cup has to work for the bartender pulling it from a stack, the crew collecting it after service and the team washing it for the next round. A small handling delay at any of those points can add up across thousands of serves. Cupable’s polypropylene range covers five capacities: 80, 270, 360, 475 and 600 ml. That gives organisers formats for everything from tastings to full-size pours, with a consistent look across the bar. Two details matter once the cups are in circulation. At the bar, the stacking geometry helps staff separate cups quickly during a rush. After washing, raised details on the base help air circulate so the cups can dry before they go back into storage or service.
Custom printing gives venues and sponsors room for branding. A QR code can also give each cup a unique identity, so teams can log issues and returns where scanning is part of the workflow. Those records help show how many cups are back in circulation and where losses may be occurring.
I judge a reusable cup by how easily it makes the trip from the bar to the wash station and back. The design earns its place when staff can repeat that trip through a whole event, even during the busiest service window.
ABOUT THE AUTHOR Dr. Nishith Jardosh holds a doctorate from IIT Bombay, where he specialised in circular-economy initiatives at scale. His work brings together sustainable product design, manufacturing and reuse systems for brands, events, food service and aviation.
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