DuPont sees speedy fluorochemicals growth in India

12-Aug-09

In 2006, DuPont Fluorochemicals organized and led a strategy workshop to develop a course of action to quickly build business in the Indian market. The team focused its efforts on: Highlighting the company's wide product portfolio Enhancing the distribution network Converting new OEM (original equipment manufacturers) accounts As a result, revenues reached US$7.7 mln in 2008 -- a 100% plus growth over the previous year. The results of the strategy implementation have paid off as market gains continue into 2009. The Fluorochemicals business now has a strong distribution network, has weakened the competition, and has become a significant force in the hydrofluorocarbon (HFC) market. As of April 2009, sales have increased 45% over the same period last year, variable contribution is up to 24%, and market share for HFCs has grown from 15% in 2008 to 33% in 2009. All this was achieved despite strong headwinds such as the depreciation of the Indian currency, an economic slowdown, and infrastructure-related challenges.