Essel Propack to enter Poland - its 15th market

23-Aug-06

India-based Essel Propack (part of the Essel Group) is to open up a beauty packaging production facility in Poland. Essel plans to invest an estimated US$23mln in the facility, scheduled to be up and running by March 2007. The plant will be the company's 25th and the fourth newly-built facility in the past two years. The plant will market plastic tubes under the Arista Tubes, UK, the leading manufacturer of plastic tubes for the beauty business in the UK. With this plant, Essel will enter its 15th market and will serve growing demand for plastic tubes in the region. The Polish facility will be based in Lódz, home to various major packaging providers to the cosmetics industry, including a facility that make Gillette razors, blades and associated packaging, as well as a newly opened Rexam beauty packaging facility. Essel also plans to expand the brand into the US market, where it is also opening a production facility in Danville, Virginia, by the end of this year. The move is part of the company's aim to attain total global coverage by the year 2010 and to supply 20% of the total market for plastic tubes. The new facility will form an integral part of Essel's ambition in the Central and Eastern European markets and particularly in Poland where market growth currently surpasses other countries in Europe.