Innovation in multiserve beverage packaging combines clarity and strength

29-Sep-10

Combining clarity and strength, the most recent innovation in multiserve beverage packaging from Eastman Chemical Company Aspira™ copolyester EN177, allows increased design and processing opportunities for large-volume refrigerated beverage, spirit and dairy handleware applications manufactured on high-output platforms. ”Packaging created with Aspira EN177 showcases the product inside, rather than simply containing it,” said Sam Glover, market development manager for food, beverage and consumer packaging, Eastman. “With this material, brands can reinvent and differentiate themselves and their products by positioning premium, eye-catching merchandise that engages consumers upon contact.” Providing a quality aesthetic, it offers gloss and glasslike clarity to increase package shelf appeal. Additionally, the design freedom and strength of Aspira EN177 enhance the product appearance and user experience by permitting ergonomic, curvy and intricately designed containers. The material allows designers to create containers with functional handles and volumes of 60 ounces and larger in ways previously unachievable. It can be processed on all extrusion blow-molding platforms: shuttle, wheel and reciprocating screw — at industry-standard speeds, offering improved manufacturing efficiency for high-output applications.