Non PVC food wrapping film in Asia

09-Jun-06

As the Asian region moves towards limiting or banning the use of PVC wraps, a Canadian company is looking to supply Asian markets with a non-PVC food wrapping film. Canada-based Diamant Film, which markets a polystyrene-based film free of DEHA that is manufactured by Swiss company Alamantis, is now trying to tap Asian demand for non-PVC films. The company says the film is also environmentally friendly, and it requires 25% less material than for a PVC wrapper. The use of film to cover fresh meat, fish or other products in plastic or fibre trays on display on shelves has been driven by rapidly expanding retail sectors in China and other Asian markets. The Alamantis film has been available in Europe since 2001, but Diamant has recently gained exclusive marketing and distribution rights for the product in Thailand, South Korea and, perhaps most significantly, China.