Styrolution appoints Albis, Ultrapolymers as strategic EMEA partners

24-Dec-12

Styrolution has named Albis and Ultrapolymers as its dedicated agents in Europe, the Middle East and Africa, as part of a new distribution strategy for its styrenics specialities portfolio, as per Platts. Under its new specialty portfolio business model, Styrolution has selected partners based upon their ability to best serve customers with regards to technical, industry and market segment expertise, service and logistics capabilities and geographical competencies. Styrolution has thereby consolidated the number of distributors for its speciality products in EMEA to two strategic partners: Albis and Ultrapolymers, which will serve as one-stop shops for Styrolution's specialty grades in the region. Both Albis and Ultrapolymers offer extensive regional sales coverage, technical know-how, customer service, and logistics capabilities, as well as deep product and market segment expertise, Styrolution said. Albis and Ultrapolymers also provide local compounding, making it possible to offer customers smaller order sizes. Based on the new agreement, Albis will have an exclusive arrangement for Germany, Austria, Switzerland, France, the Benelux countries, Scandinavia and the Baltic states, while Ultrapolymers' territory will cover Italy, Portugal and Spain. Both companies will jointly serve Eastern Europe, Turkey, Russia and the UK and Ireland. Styrolution's Specialty products are copolymers and specialty ABS grades that are used in a variety of market applications where characteristics, such as pre-coloring, UV stability and chemical resistance are required. These products include brands, such as Luran, Luran S, Luran SC, Luran HH, Terblend N, Terlux, NAS, Zylar, Styrolux/Styroflex and Novodur. The streamlined distributor landscape will enable Styrolution to dedicate additional resources to supporting partners in addressing customer needs through improved transfer of product knowledge, supply chain optimization and market-driven pricing models. "I am confident the alignment of our distributor network in EMEA will translate into even greater value for customers in the region," said Rob Buntinx, vice president Styrenic Specialities EMEA, at Styrolution. "Specialties customers across each of our key market segments and geographies will now have Albis and Ultrapolymers as two, one-stop-shops for the whole range of Styrolution's Specialty portfolio."