Packaging: the fastest growing sector in Russia

04-Oct-05

The fastest growing sales market in Russian plastics industry is the packaging sector. Products in the consumer goods sector are increasing to cater to growing demand, exerting pressure on demand for packaging requirements also. Besides product design and quality being decisive factors for selling a product, the packaging itself has become an important marketing instrument. Hence, the requirements for quality and visual design of the packaging have changed. Unlike in the past, when most of the plastic packaging came from abroad, production in local sites has become more important. The Australian company Amcor Rentsch is to open a new factory for the production of flexible packaging in Nowgorod this year. The plant is to reach a capacity of 120 mil sq mta in 2007, with total investment of Eur 25 million and will cater to demand from international food producers active in the Russian market.