PepsiCo's Aquafina, the leading brand of bottled water, unveiled its Eco-Fina Bottle, the lightest half-liter bottle of any distributed bottled water brand in the US market. The new bottle weighs 10.9 grams, and is made with 50% less plastic, eliminating an estimated 75 mln pounds of plastic annually. Aquafina is also driving additional environmental benefits by producing the bottle at purification centers where filling occurs and by eliminating cardboard base pads from 24-packs, which will contribute to saving 20 mln pounds of corrugate by 2010.
In addition, the new bottle features an eye-catching "rippled web" design that goes beyond aesthetics, ensuring its structural soundness and functionality. The Eco-Fina Bottle will be available in 24-packs and begins shipping to retail outlets nationwide this April. This action is a part of a broader commitment by PepsiCo to considerably lessen its environmental impact by reducing the use of water and energy by 20% and the use of fuel by 25% by 2015.
26-Mar-09 
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