BASF has definite plans to reorganize its masterbatch business in Europe - operating under the name "BASF Color Solutions" in the future. To effectively cooperate with customers; the company will build a unified, pan-European structure and a more intensive exchange of the wide-ranging technical expertise that exists at the five locations in Cologne (Germany), Apeldoorn (Netherlands), Clermont (France), Kuurne (Belgium) and Cervelló (Spain). The changes to the corporate status of the five European subsidiaries will be completed by March 2008. . By working together more closely at all its locations, the company can provide customers with a quick, locally based service while optimizing production costs.
The business will concentrate on clearly defined market segments: packaging, construction, household products, sport and leisure, automotive applications and fibers. As a supplier focusing on specialties, BASF Color Solutions develops tailor-made solutions for the plastics processing industry in these market segments. These solutions predominately consist of color masterbatches in solid, liquid or powder preparations enhanced with additives for special properties, such as UV light stabilizers. The solutions also include tailor-made logistics concepts developed in cooperation with customers ensuring quick and reliable delivery
31-Jan-08 
