LG Chem Ltd, South Korea, plans to target revenue of about US$330 mln in Europe this year and further boost its European sales to US$800 mln by 2008. To expand sales, LG has launched a European sales unit, LG Chem Europe GmbH.
Through this unit the company is planning to expand its sales in petrochemicals, major industrial materials and telecom parts. This arrangement is visualized to include Europe in the company's major global market and heeded to integrate and expand its existing German and Swiss branch offices, known to be working as an outpost, to develop the market and coordinate effective marketing campaigns.
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