Additives, pigments and masterbatches solutions focused on sustainability and differentiation

17-Jun-13

Clariant, a world leader in specialty chemicals, has revealed the first of the new product innovations and service enhancements integral to its solutions for the plastics industry which will be showcased at K 2013. Visitors will be able to experience Clariant's new customer- and segment-oriented approach, with its commitment to Performance - People - Planet at the heart of all featured developments. "K 2013 is an exciting opportunity for Clariant to show the plastics industry the philosophy of our new branding, to prove how important the core values of Performance, People, Planet are to us by bringing value creating innovations and services to our customers," comments Christian Kohlpaintner, Member of the Executive Committee at Clariant. "We are convinced our new approach puts us on the right path to develop and to market the products and support required to respond to the sector's needs." Solutions will be firmly focused on supporting efforts by the plastics and coatings sector to achieve greater cost-efficiency, improved environmental performance, and product differentiation, including: AddWorks™, the new branding for Clariant's Polymer Additives, will bring customers innovative solutions from the world of polymer additives, developed to address specific needs for defined applications of the various segments of the plastics industry.