Surging demand within Asian-Pacific markets in the food processing sector will continue to drive the value of the flexible packaging market to €43 bln by 2010 from €34 bln in 2005 as per a report by PCI. The growth can be attributed to the presence of a growing number of multinational processors in the region, which is seen as one of the prime areas for sales growth by companies such as Nestle and Kraft.
Alongside more mature markets in the region like Australia and New Zealand, Asian countries in particular are expected to become particularly dynamic for the food industry. China and India are the fastest growing markets, but less high-profile markets like Indonesia and the Philippines, with an annual average growth of 6-7%, is helping to drive the boom. Flexible packaging in China is estimated to be increasing by around 15% pa.
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